Design Showcase

Basilica —
An Identity Reimagined

Brand Identity
Concept
Basilica is building a revolutionary product that challenges how people experience the internet. As the company prepared to emerge from stealth mode, they needed a brand identity as bold and foundational as their product vision — something capable of carrying the weight of their ambition while establishing immediate global recognition.

The task was to create a brand system powerful enough to justify Basilica’s revolutionary positioning, while maintaining the secrecy required of a stealth-mode product. The identity had to be instantly recognizable across cultures and languages, timeless yet cutting-edge, and flexible enough to extend into visual, sonic, and emotional experiences. In short, the brand needed to inspire trust, intrigue, and excitement without revealing the product itself.

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