The brief was to create a complete branding and marketing system for Caravan’s seasonal tours, with the challenge of designing two distinct graphics for separate routes while keeping them unified in one visual language. I partnered with Deztopia to bring this vision to life, ensuring the identity captured the excitement and richness of the journeys ahead.
The idea was to tell the story of the entire journey through a single image. To achieve this, I developed a collage-based approach that layered together the main landmarks and highlights travelers would encounter along the way. These collages became central to the identity, evoking a sense of discovery and movement. The visuals were further complemented with smaller illustrative pieces and patterns, which added depth, variety, and a sense of handcrafted charm.
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