The process was deeply iterative. As first-time founders, the MyNatur team relied on me not just for design, but for guidance through the branding journey. Even after weeks of exploration, when the team decided to pivot direction late in the process, I reimagined the logo and brand identity from scratch—delivering a concept that immediately clicked.
In the team’s words:
“Working with Momina on our branding has been incredible. Since our first meeting, the best words to describe Momina have been patient, creative, and diligent… After weeks of iterations, we told Momina we wanted to go back to the drawing board. Shockingly, she was able to take this in stride and quickly came up with a completely different logo and brand concept that we immediately loved. This showed her diligence, patience, and creativity as she was able to go back to the first step and create something that we immediately loved… Our new logo is bold, recognizable, relatable, and memorable—all qualities we were hoping for. Momina’s branding work has helped to legitimize our startup at an early stage.”
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