Obvio is an AI-powered traffic safety company working with police departments and communities across the U.S. to achieve their goal—to eliminate traffic-related accidents, injuries, and fatalities and build healthier, safer, and more equitable cities.
I collaborated with Deztopia agency as a brand designer, leading the creation and expansion of Obvio’s brand identity to reflect this bold vision. The logo mark combines the symbol of a “zero,” directional arrows, and the integration of people with infrastructure to visually reinforcing Obvio’s purpose of zero accidents and forward progress. Built on an 8-pixel grid with soft, rounded corners, the mark feels dynamic and approachable, while still grounded in precision.
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