werplay is a game development agency shaping Pakistan’s gaming landscape and gaining recognition on international platforms, with titles featured on the App Store, Play Store, and Apple Arcade. They wanted to elevate their identity to better reflect their playful culture, attract top talent, and strengthen their global positioning.
The new brand needed to embody playfulness and freedom—values that came through strongly in team interviews and became the foundation for the visual direction. The identity was designed to feel bold, dynamic, and alive, brought together with the tagline “Play and Let Play.”
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